Amazon is now officially the owner of Whole Foods. And its first act as an offline grocer was to lower prices on some popular items, including a big cut in avocado prices (a move that has hipsters toasting). Of course, Amazon and the new breed of mega tech companies wants full access to your mind, body, and data, online and off; so it’s not that big of a give to throw in a few avocados. (Whole Foods is also selling the Amazon Echo now.)

+ Uber surprised nearly all the prognosticators and hired Expedia’s Dara Khosrowshahi for as CEO. Ben Thompson has a round-up of headlines and some good analysis of the hire.

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