“Caporella said his company was a ‘financial phenomenon’ that happens ‘when potential is unable to be quantified, but is undergoing excessive growth performance (with no visible end to these remarkable results).'” I can’t really explain what that means. But like most people, I also can’t quite figure out how LaCroix grew to become a fizzy water that draws a cult-like devotion. (Though, I’m pretty sure it’s just that it’s better to drink out of cans than bottles.) Bloomberg’s Stephen Gandel argues that the LaCroix bubble is about to burst as its parent company goes from fizzy to fuzzy.