I Fee Dead People

“It takes a lot of work to keep even a good brand going, and it’s that much more difficult when the celebrity is no longer in the public eye.” It takes even more work when the celebrity is dead. You can either read this article as an interesting look at how marketers keep personal brands alive, or as a depressing look at the fact that dead people are out-earning you, by a lot. This $5 Billion Business Sells Elvis and Michael Jackson

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