Yanking the Food Chain

On one side, you’ve got the high end market where foodies want artisanal items delivered fresh from the farm to their standing desks. On the other side, you’ve got budget-conscious shoppers switching from name brands to less expensive private-label products from big box retailers. And in the middle, getting squeezed, you’ve got America’s most venerable food brands. And they’re struggling.

+ A brief history of poorly-named products that taste something like butter.