The plight of Spotify is one of the most interesting stories in tech. At issue is whether an independent company (even a big one) can stand its ground when Google, Amazon, and (especially) Apple decide they want to compete. In the case of Apple, the platform went from being an enabler to being a competitor. Can Spotify survive the onslaught? Well, the good news is that their user numbers continue to soar. The trouble is that the profits haven’t come. And for their big competitors, they don’t really need to. From Vice: Spotify’s users are loving it to death.