“Samuel wasn’t sure the business was sustainable. It wasn’t until the summer of 2013, a year after the iPhone sit, that he started actively using the Line Dudes Twitter account, which he had set up a few months earlier. ‘I wasn’t even taking myself seriously,’ he said. ‘I was throwing paint on the wall and calling it something when it dried’. … Then the Cronut was invented.” Meet the man who stands in line for a living.

+ The Atlantic: “It wasn’t until afterwards that it really hit me: Oh my, I believe I just delivered a gorilla..” (We’ve all been there, am I right?)

+ In preparation for your summer roadtrip, here’s everything you want to know about how businesses get their brand names on those big highway exit signs.