“Depression, fear, pain, anxiety — you name it … We are able to get into any cell and change the chemistry. We are able to get into the DNA.” James Hamblin on why people are following a leader who can teach them how to be cold: The Ice Guru in Brooklyn. Wim Hof is famous for such irresistible aphorisms as: “The cortex is the enemy. That evil cortex needs to shut the f-ck up!” (Before medical marijuana, I spent many sleepless nights screaming the exact same thing…)

+ I’ve been trying to come up with some other cases of total and complete vindication. Feel free to reply to me on Twitter if you have any good ones.