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“The company estimates that the average person comes into contact with a scent it’s developed about 10 times a day — yet most of us have never heard of it.” When you buy a product, you expect it to smell a certain way. That’s where Givaudan comes in.

+ A note from my sponsor: Salesforce has a free webinar for NextDraft readers: Are Spreadsheets and Manual Processes Holding Back Your Growth? (I need one of these for open browser tabs.)

+ No matter how the World Baseball Classic ends, its most classic moment will be when Japanese second baseman Ryosuke Kikuchi used The Legend Of Zelda for his walk-up music.

+ There’s a decent chance Mike Huckabee is the least funny person on Twitter.

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