“On the surface, it may seem as if Pandora is very, very late to the streaming game: Apple Music launched way back in 2015 and has 20 million users. Spotify has been around for nine years and has 100 million users. There’s Amazon, Tidal, SoundCloud, and even Google already in this game.” Pandora is a set to enter the on demand music market. What do they have going for them? Personalization algorithms, the ghost of the great Rdio service they acquired a year ago, and about eighty million users (not necessarily in that order). From The Verge: The original music streaming giant is ready for prime time.