“Front and center on the home page, a freshly fashioned statement of purpose now greets visitors: Designing a smoke-free future. It’s a curious ambition to claim for a company that last year sold more than $26 billion in tobacco products. On the home page, there are no images of its familiar top sellers, no Marlboros or Virginia Slims. Instead, the page displays a provocative, open-ended question: How long will the world’s leading cigarette company be in the cigarette business?” Bloomberg on how big tobacco caught startup fever. (Here’s a tip from someone who’s been working with startups for a couple decades. It’s easier to vest if you’re alive.)