“Our customers are loyal to us right up until the second somebody offers them a better service. And I love that. it’s super-motivating for us.” FastCo’s Noah Robischon explains why Amazon is the world’s most innovative company.

+ How will Amazon’s innovations be received and potentially change habits? For answers, head to Seattle. The city has become a retailing petri dish.

+ I still think Bezos is secretly messing with my mind.