Snap, Crackle … Pop?

“We believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate.” Snap (parent of Snapchat) has filed for its much-anticipated IPO. From WaPo: Here are the 10 most interesting things we’ve learned so far.

+ As an investor, here’s the most interesting thing I’ve learned so far: Snapchat growth slowed 82% after Instagram Stories launched.

+ Snapchat company’s IPO filing might be LA’s biggest ever. (Hey, we sort of ruined the Bay Area. There’s no reason we can’t ruin LA too…)