Hot Pot

It “isn’t advertised on TV or in the newspapers, and yet it’s become a viral marketing success story, with owners often describing themselves as ‘addicts’ or ‘cult members.'” And it’s a pretty big group of owners since their favorite product is Amazon’s number one selling item in the US. NPR on The Viral Word-Of-Mouth Success Of Instant Pot.

+ Golfers, like most consumers, believe that you generally get what you pay for in the equipment market. The Kirkland balls disproved that.