“If you had to guess how strongly a place supported Donald J. Trump in the election, would you rather know how popular ‘Duck Dynasty’ is there, or how George W. Bush did there in 2000? It turns out the relationship with the TV show is stronger.” We’re divided when it comes to almost everything, so it’s not much a of a surprise that there are divisions when it comes to our TV watching preferences. But the differences are more extreme than you might imagine, and they’re more predictive than you think. From the NYT Upshot: 50 Maps of the U.S. Cultural Divide.

+ Having a heated debate with someone with opposing political views? Don’t bring science into it. That only makes things worse.

+ “On 347 of the 360 days of data, Trump was the most searched candidate.” From WaPo, an interesting look at what our search data does and doesn’t tell us. The candidate America was searching for (on each day of 2016).