The Sure Thing

The TV networks’ best shot at ad dollars is to feature live content, especially sports, that encourage viewers to watch in real time (and therefore, see the commercials as well). And among the live content choices at their disposal, the NFL has long been the one sure thing. But the NFL’s unstoppable run has been reversed by a ferocious linebacker wearing number 2016. There are many theories about what’s happening. But no one knows for sure why viewership has dropped so dramatically, especially during prime time games.