Children of the Candy Corn

You wanted your candy to come in colors from every corner of the rainbow. And you had good reason. Your brain is pretty good at turning those colors into flavors. So the candy makers gave you what you wanted. And then you changed the rules and told them you wanted those colors to be derived from natural sources (because if there’s one thing that can improve our health, it’s more natural Skittles). So now the candy makers are responding to your demands. But it’s not easy. As one exec explains: “This is the most complex technical undertaking that any of us have ever seen in the history of the company.” From the NYT Magazine, Brand New Hue: The Quest to Make a True Blue M&M.