Hitting Rock Bottle

“In the past, buying clean water had been a necessity for the rich (the poor simply endured centuries of bad drinking water, and often died from the experience). Now it was freely available to all. Why would you continue to spend money on something that now came, miraculously, out of a tap in your kitchen?” Well, let’s crack open a can of LaCroix and discuss. From The Guardian, a historical look at how the business of bottled water went mad. (In the farm to table era, even water that’s delivered cloud to mouth doesn’t seem quite artisanal enough.)