“Parents in every culture at a given moment think they’re doing the optimal thing for their kids. But their concept of what is optimal is extremely different from another culture and even from another generation in their own culture.” A husband and wife research team combined fifty years of fieldwork and a broad lit review in an effort to answer one simple question: Do Parents Matter? I think that question can best be answered by something my eight year-old daughter said to me when I was tucking her in for bed: “You’re so dumb for someone who reads everything online.”