“We’ve made online heroes out of them. We call them lone wolf — that sounds cool. Terrorist — that sounds cool to people who want to be that.” Many publications in France have adopted a new strategy when it comes to covering terror and mass shootings. They’re not naming the perpetrators. Can removing the fame incentive make a difference in the mind of a sociopath? It’s worth noting that during some recent mass murder events, the shooter actually accessed social media during the incident. Today’s murderers don’t have to imagine the coverage they’ll get. They can experience it.