“Every performance of Hamilton is a miniature Super Bowl, in terms of demand and resale activity. Fans can still get a seat at Hamilton for less than a thousand dollars, if they are willing to wait for it — either buying months in advance from the theater or just hours before a performance, as scalpers drop their asking price.” The NYT Upshot on how scalpers might make make even more off Hamilton that the show’s producers. This is new to Broadway. But all too familiar to those who attend concerts or sporting events.