Kimchi has been called one of the top food trends of the year. A product many people hadn’t even heard of a few years ago is now ubiquitous at grocery stores. Why? Here’s a hint. It’s for the same reason that every food trend rises. It’s the same reason that millions of us suddenly realized we needed to be gluten free. Or fat free before that. Like everything else, it’s all about marketing. “In short, the latest food trend that you’re obsessed with may be the result of a government effort to capture the hearts and minds of foreigners through their stomachs.” From Pricenomics: The Campaign to Make You Eat Kimchi. I’m holding out for the campaign to make me eat Funyuns.