In general, Americans are quite confident when it comes to the possibility that technology will dramatically improve medicine. “Roughly two-thirds (66%) of Americans say scientists will probably or definitely cure most forms of cancer within 50 years.” And we’re bullish on the effectiveness of brain chip implants and synthetic blood when it comes to increasing our concentration, intellectual prowess, and physical performance. But as individuals, we don’t want these advances coming anywhere near us. “Most Americans say they would not want to improve their cognitive or physical abilities with brain chips or synthetic blood.” It’s easy to say that now. But look at every sport where enhancements have been used. Once one person does it, the rest of the pack tends to follow along. In the meantime, this quart of coffee will have to do the trick.