“How this happened is a complex story. It’s not just a matter of style, but art, hype, economics, and the internet. Any one attempt to explain the brand feels like a false start.” Racked goes deep with a look at how Supreme became the most influential streetwear brand in the world.

+ Vice: Why Are So Many People Obsessed with Supreme? Me and a few homies are gonna walk through SOMA wearing this gear. It’ll make all the cool kids feel like they’re wearing dad jeans.