This summer it’s Pokémon Go. A couple summers ago it was the Ice Bucket challenge, “in which millions of people filmed themselves dumping buckets of ice-cold water over their heads, in order to fight Lou Gehrig’s disease.” How will history judge that summer fad? Has it had the impact of an Ice Cube, standing the test of time by evolving from gangsta rap to family-friendly movies? Or will its impact more closely resemble that of Vanilla Ice? Let’s take a look back with James Surowiecki who found that the Internet’s most famous example of slacktivism has had surprisingly long-lasting benefits.