Sales of Almond milk have soared 250% over the past five years. And traditional (ok, real) milk producers are having a cow. Time to go negative. I suggest a Not Milk? campaign.

+ This Economist article on the ability of small food companies to compete with the big players provides a lot of insight into the economy and the ways startups can thrive: Invasion of the bottle snatchers.

+ Quartz: Big Food is finally disclosing the nitty gritty details of our food. Using QR codes. (They might as well only make the data accessible on a Blackberry.)