“It started as an April Fool’s joke. Google released a funny video that mashed up Google Maps and Pokémon … Two years later, Hanke and his team have turned that joke into a reality.” The excellent Om Malik on how Pokémon Go will make you crave augmented reality.

+ Buzzfeed: An Adult’s Guide To Pokémon Go.

+ The Verge: We spoke to the US veteran who took a break fighting ISIS to catch Squirtle.

+ A collection of photos of people playing the game. You know, we can joke about the rise of this game, but every single person working in tech is looking at this moment with both awe and a hint of envy. This is what we live for.