Yes, we’ve reached that day again. A new sort of holiday created by a new sort of company. From Wired: Prime Day shows Amazon is so powerful it can make up its own holiday. So this seems like the right time to take a look inside one of Amazon’s massive warehouses. Look, I know you might not need anything today, but just buy it anyway. Bezos has drones. He might use them.

+ Unfortunately for the ecommerce giant, many customers complained of problems during the checkout process. (That still beats getting trampled on the way into a black Friday sale.)

+ Many indie retailers are using this day to launch sales of their own. This includes my fearless sponsors at Betabrand where they’re celebrating their sixth anniversary with a ridiculous sale.