“He compared Netflix to a rat racing on a wheel, staying ahead only by going faster and faster and spending more and more: As its costs continue to go up, it needs to constantly generate more subscribers to stay ahead of others.” From Joe Nocera in the NYT Magazine: Can Netflix Survive in the New World it Created? Related question: Can my couch survive my ass sitting on it pretty much nonstop for the rest of my life?

+ The Hollywood Reporter: Meet Netflix’s “Juicers”: People Who Get Paid to Watch TV.