“In 1969, the Zombies had a huge hit single, despite having broken up two years earlier. To meet the unexpected demand, one promoter did the only sensible thing: Hire four kids from Texas to tour America pretending to be a defunct British psych-rock band.” From Buzzfeed’s Daniel Ralston: The True Story Of The Fake Zombies, The Strangest Con In Rock History.

+ “I submit he is an old-school genius, the fiery force of nature possessed by a tutelary spirit of seemingly supernatural provenance that fuels and guides him, intoxicates his circle, and compels his retinue to be great as well. The Jefferson, the NapolĂ©on, the Alexander… the Jim Jones, the L. Ron Hubbard, the Joseph Smith. Keeper of a messianic vision…” From Antonio Garcia Martinez in Vanity Fair: How Mark Zuckerberg Led Facebook’s War To Crush Google Plus.

+ “Experts consider those above 4,000 kilowatts per meter to be too dangerous to be worked by fire crews on the ground, and water bomber aircraft are futile at 10,000 kW/m. By the time Tiedemann heard the evacuation order, the heart of the fire near her home was estimated to be raging at 100,000 kW/m. The authorities no longer called it by a number or its place of origin. Now they called it the Beast.” From Bloomberg: Canada’s $6.9 Billion Wildfire Is the Size of Delaware — and Still Out of Control.

+ The History of Pho.