“In 1969, the Zombies had a huge hit single, despite having broken up two years earlier. To meet the unexpected demand, one promoter did the only sensible thing: Hire four kids from Texas to tour America pretending to be a defunct British psych-rock band.” From Buzzfeed’s Daniel Ralston: The True Story Of The Fake Zombies, The Strangest Con In Rock History.

+ “I submit he is an old-school genius, the fiery force of nature possessed by a tutelary spirit of seemingly supernatural provenance that fuels and guides him, intoxicates his circle, and compels his retinue to be great as well. The Jefferson, the Napoléon, the Alexander… the Jim Jones, the L. Ron Hubbard, the Joseph Smith. Keeper of a messianic vision…” From Antonio Garcia Martinez in Vanity Fair: How Mark Zuckerberg Led Facebook’s War To Crush Google Plus.

+ “Experts consider those above 4,000 kilowatts per meter to be too dangerous to be worked by fire crews on the ground, and water bomber aircraft are futile at 10,000 kW/m. By the time Tiedemann heard the evacuation order, the heart of the fire near her home was estimated to be raging at 100,000 kW/m. The authorities no longer called it by a number or its place of origin. Now they called it the Beast.” From Bloomberg: Canada’s $6.9 Billion Wildfire Is the Size of Delaware — and Still Out of Control.

+ The History of Pho.