“From 34th to 60th Street, river to river, that’s ours.You will never see a Mister Softee truck in Midtown. If you do, there will be problems, and you won’t see him there very long.” The warm, humid summer weather is already invading Manhattan, and that means the soft ice cream wars are once again upon us. From the NYT: A Renegade Muscles In on Mister Softee’s Turf. (Full disclosure: When in NYC, I will only consume soft ice cream from Mister Softee. I just don’t think any of the other frozen chemicals taste as good as their frozen chemicals.)