Breakfast is the most important meal of the day. You’ve heard that a thousand times. Ever wonder where the saying came from? It’s from “a 1944 marketing campaign launched by Grape Nuts manufacturer General Foods to sell more cereal.” Pricenomics on how breakfast became a thing. (I’m working on a somewhat similar personal reflection piece called How French Toast Became a Problem.)

+ Vox: Vikings never wore horned helmets. Here’s why people thought they did.

+ According to a recent study, half of your friends don’t consider you their friend. (And the other half just don’t like participating in studies.)