“It’s not a conspiracy; it won’t be coordinated. It doesn’t need to be. It’s just a process of institutions, centers of power and influence, responding to the incentive structure that’s evolved around them. The US political ecosystem needs this election to be competitive.” David Roberts with a very interesting explanation of why this election will be close. In short, because there are industries that depend on a competitive race. “There there will be a tidal pull to normalize this election, to make it Coca-Cola versus Pepsi instead of Coca-Cola versus sewer water.”