People used to complain about how long it took for their suitcases to arrive after they landed at the Houston airport. So Houston officials moved the baggage claim to a spot farther away. And the complaints stopped. Fidelity found that one of the keys to making smart investments is forgetting that you have an account. Or being dead. ProPublica has a series of stories, charts, and graphs that all work towards one conclusion. “Our brains fool us all the time. And we typically have no idea that it’s happening.”

+ And I’m not sure this is related, but what the hell, it’s a Friday. From Vice: I put horse placenta on my face in the name of beauty. (Even Mister Ed was left speechless by that one.)