That’s Not My Jam

“We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it’s not worth settling down with one jam.” WaPo tries to find out how well online dating works by talking to someone who has been studying it for years. (When I was young, we’d settle for any jam we could get…)

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