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Ten years ago today, Jack tweeted his first tweet. About five seconds later, someone tweeted back some advice on how to fix the product. “More than any other tech company, Twitter was invented by its users.” The Verge helps Twitter celebrate its tenth birthday. And here’s a 10 year birthday QandA with the very same Jack.

+ Say ‘Hello’ to the Era of the One-Word Song Title.

+ Kraft was worried about changing their Mac and Cheese recipe and then undergoing a New Coke-like revolt. So they changed to a more healthy recipe and didn’t tell anyone about it, until after the first 50 million boxes or so. (Similarly, almost no one noticed when, about a month ago, I completely stopped using verbs.)

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