Read Between the Lines

People often ask, “Dave, why do you feel the need to be so interesting and hilarious throughout each edition of NextDraft?” Well, here’s the answer: Because I know how hard it is to keep your attention. Increasingly, book publishers are discovering the same thing about their readers. And the more they know about how we read, the more tempted they’ll be to tweak the content to match our habits. Welcome to the era when we measure everything — and don’t necessarily like what we find out. From the NYT: Moneyball for Book Publishers: A Detailed Look at How We Read. (P.S. I consider it a personal victory if you’re still with me at this point.)

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