“While the world is riveted by the showdown between Apple and the FBI, the real truth is that the surveillance capabilities being developed by surveillance capitalists are the envy of every state security agency. What are the secrets of this new capitalism, how do they produce such staggering wealth, and how can we protect ourselves from its invasive power?” Harvard Business School’s Shoshana Zuboff shares some of the secrets of surveillance capitalism. It’s about watching. And driving changes in your behavior.