If you’re a parent, there’s a decent chance you don’t exactly get what your kids are doing on Snapchat. And that’s partially by design. As the company’s founder explains: “We’ve made it very hard for parents to embarrass their children. It’s much more for sharing personal moments than it is about this public display.” Bloomberg explains how Snapchat built a massive business by confusing olds. My kids are young enough that I’m still trying to come up with ways to embarrass them in Minecraft.