What’s In The Box?

You sit on a couch and order all your wants and needs, some of which arrive within a day, while others are delivered within an hour. Almost all of it comes in a box. And after you’ve opened that box, you often have to open another one to get to the item you actually ordered. Ironically, no single object better defines an era that celebrates thinking outside the box than the box itself. From the NYT’s Matt Richtel: Convenience Built on a Mountain of Cardboard.

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