“Everything else we’d trained for. But the toss is this singular moment. The inauguration of the premier event in sports. There’s a lot of anxiety.” Bloomberg’s Caleb Hannan with an investigation into the Super Bowl coin toss, and the dark secrets of the company that makes the coin.

+ A small company called Death Wish Coffee won a free 30 second Super Bowl commercial slot.

+ If you like nerding out on football, then the NYT’s Gregg Easterbrook has the Super Preview you’ve been waiting for.