When the Twit Hits the Fan

Over the weekend, news leaked that Twitter was losing several of its top executives. CEO Jack Dorsey immediately got online to make it clear that the employees “had chosen to leave the company.” (The difference between being a Twitter user and a Twitter employee is that the latter can choose to leave.)

+ ReCode: “This week’s departures don’t offer much solace, since executive turmoil has become one of Twitter’s most defining characteristics over the years.” It’s not just executive turmoil. It’s the mismanaging of the public relations around that turmoil.

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