On Christmas day, many NBA stars will lead the league from the basketball court to the court of public opinion as they speak out about guns. Here’s the NYT on an unusual move that faced little internal opposition: “In a move with little precedent in professional sports, the N.B.A. is putting the weight of its multibillion-dollar brand and the prestige of its star athletes behind a series of television commercials calling for an end to gun violence.”

+ Here’s a look at one of the ads.