Silicon Valley execs and insiders are really into Star Wars. Like really into it. Maybe that’s because some of them think they’re living it: “This heroic-CEO narrative is not simply a descriptive move — a fantasy told by and to capitalists in order to bolster their self-image or reputation — it’s also a prescriptive formula.” From The Awl: Star Lords.

+ A question for our times: Is it OK to not like Star Wars?