A La Cart

Spend, spend, spend. Scale, scale, scale. For years, Amazon deployed that strategy, often at the expense of profits. Did the strategy pay off? Consider this stat: 39% of all US money spent at online stores goes to Amazon. Mind boggling. User interface and customer experience is everything. These numbers bring up a pressing question. After two decades of ecommerce, why is it so hard for retail sites to create a decent shopping cart experience?

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