Thinking Out Loud

“For a long time the industry treated audiobooks as a subsidiary format, but now we’re seeing it’s become a primary format for many.” In Marketwatch, Jeremy Olshan ponders the reasons why audiobooks have become so popular (in some cases, more popular than print). I think it’s all about technology. Playing the audio in your car and on the move has never been easier (and in-car digital dashboards will only accelerate that trend). It’s no coincidence that audiobooks and podcasts are both on the rise at the same time.

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