From cat toys to non-dairy creamers, just about every item that could possibly be branded by Star Wars has been. People are excited about the new movie. Maybe even a little too excited. Even Yoda is like, “Overhyping this movie you are. If good it is, see it they will.” If the fevered anticipation for the movie makes us feel a little conflicted, imagine how George Lucas feels. Yes, he made the decision to sell his company and yes, $4 billion is a lot of money in any galaxy. But still, this has to be a weird moment for him. And it will be even weirder when he actually sees the movie. He compared it to going to one of his kid’s weddings after a divorce: “I gotta go to the wedding. My ex will be there, my new wife will be there, but I’m going to have to take a very deep breath and be a good person and sit through it and just enjoy the moment, because it is what it is and it’s a conscious decision that I made.” Interestingly, Lucas has also made the decision to pretty much avoid the Internet for the last fifteen years. From WaPo: To feel the true force of Star Wars, he had to learn to let it go.