Why? Because Like You We Do

The Disney-powered hype for the return of the Star Wars franchise is as all-consuming as you’d imagine. And you better get used to it. Forget one more episode, or even three. The saga has just begun. It’s all part of Hollywood’s new strategy for the never-ending sequel. From Wired: The force will be with us always. (Based on the response to the first couple trailers, I think we’re gonna need to order a lot more Star Wars lotion and Star Wars tissue before this story is over.)

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