“Consumers are walking away from America’s most iconic food brands. Big food manufacturers are reacting by cleaning up their ingredient labels, acquiring healthier brands and coming out with a prodigious array of new products.” In the NYT, Hans Taparia and Pamela Koch on the seismic shift in the way people eat. Big food will react, but this is a key moment of opportunity for indie food companies.

+ People who live alone have pretty terrible diets. (Makes sense. It takes both of my kids and my mother-in-law to shove kale down my throat.)

+ Syndicated from Kottke: Katherine Rosman recently wrote an article for the NY Times called How Organic Avenue Lost All Its Juice about a small NYC-based chain of juice stores recently going out of business: Juiced.

+ MoJo: Enough already with the bone broth hype.

+ GQ: The Real-Life Diet of a Vegan NFL Defensive Lineman. (Or the guy who would give anything if he could just skip a meal once in a while.)