“Ten thousand people have shown up tonight, many claiming their tickets with an Adidas app and the rest waiting untold hours in temperatures that barely top 15 degrees, the cold compounded by gut-punches of snowy wind barreling off the East River. ‘We ain’t even gonna mention that other company no more, right?’ Kanye asks the crowd. ‘We ain’t wearing that other company no more, right?” GQ’s Matthew Shaer reports on the heated battle between Adidas and Nike from the front lines of the sneaker wars.