Apple had its biggest day of product launches in recent years. The new phones (and new ways to purchase them) were almost an afterthought as Tim Cook introduced a new, massive iPad, an iPencil (yes, Apple went stylus), and a major upgrade to the Apple TV product, which will soon have its own app store. My favorite moment from the event was when Phil Schiller said, “You can get a new iPhone every single year.” Seriously. Pablo Escobar wishes he had a product that addictive. Here’s Buzzfeed with the key video moments from the event.

+ And if you’re an iAddict like me, you might enjoy my collection of tweets from the event. (If you sense something desperate about live-tweeting an Apple event and then collecting those tweets in one place, you’re probably onto something.)